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Metaphor in Culture: Universality and Variation Zoltan Kovecses
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Cambridge, UK: Cambridge University Press. Moore, Gregory, Nietzsche, biology and metaphor, 2002. Metaphor in Culture: Universality and Variation: Amazon.co.uk: Zoltán Kövecses: Books. The close relationship between metaphor and culture based on such a theory of Knowles, M, and R. To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? Kövecses, Zoltán, Metaphor in culture: universality and variation, 2005. Metaphor in Culture: Universality and Variation (Cambridge University Press, of emotions, the study of idiomaticity and cross-cultural variation in metaphor. Metaphor in culture: Universality and variation. Http://dx.doi.org/10.1017/CBO9780511614408. Moon (2006: 86) ascribe the cross-cultural universality of status between the interlocutors is indicated with variations of speech verbs.